(RED)

About and Description

Every generation is known for something. Let's be the one to deliver an AIDS FREE GENERATION.

(RED) was created by Bono and Bobby Shriver in 2006 to engage millions of people in the greatest challenge of our time – the fight to end AIDS in Africa where 2/3 of the world’s estimated 37 million people with HIV/AIDS live. We work with the world’s most iconic brands and organizations to develop (RED)-branded products and services, that when purchased, trigger corporate giving to the Global Fund. These contributions are then invested in HIV/AIDS programs in Africa, with a focus on countries with high prevalence of mother-to-child transmission of HIV.

Our Products

ADEN + ANAIS (PRODUCT)RED Daydream Blanket - http://bit.ly/21DHtsb ALESSI (PRODUCT)RED Cohndom Box - http://bit.ly/21DItwn ALESSI (PRODUCT)RED You Tea Infuser - http://bit.ly/1RfxWA8 ALESSI (PRODUCT)RED Piccantino Chili Scruncher - http://bit.ly/1QnXVFF ALESSI (PRODUCT)RED Parmenide Grater - http://bit.ly/1QnXZWa ALESSI (PRODUCT)RED Mediterraneo Small Basket - http://bit.ly/1oSZPaL ALESSI (PRODUCT)RED Mediterraneo Large Basket - http://bit.ly/1VN3Qrx ALESSI (PRODUCT)RED Diabolix Bottle Opener - http://bit.ly/1KYmlc1 ALESSI (PRODUCT)RED Big Love Ice Cream Bowl and Spoon - http://bit.ly/21DJOmZ ALESSI (PRODUCT)RED Anna G Corkscrew - http://bit.ly/1TMKd4W ALESSI (PRODUCT)RED Alessandro M Corkscrew - http://bit.ly/1TLan79 APPLE (PRODUCT)RED iPad mini 4 Silicone Case - http://bit.ly/RED-iPad APPLE (PRODUCT)RED iPad mini 4 Smart Cover - http://bit.ly/1Uuhf9F APPLE (PRODUCT)RED Watch Sport Brand 42mm - http://bit.ly/1oT0XLJ APPLE (PRODUCT)RED Watch Sport Brand 38mm - http://bit.ly/1VN4wx7 APPLE (PRODUCT)RED iPhone 6S Plus Case - http://bit.ly/1pl1dmz APPLE (PRODUCT)RED iPhone 6S Case - http://bit.ly/1T4apYW APPLE (PRODUCT)RED iPod Shuffle - http://bit.ly/1ThQBSh APPLE (PRODUCT)RED iPod Touch /http://bit.ly/1XVqq2B APPLE (PRODUCT)RED iPod Nano - http://bit.ly/1pl1FkD APPLE (PRODUCT)RED iPad Air Smart Cover - http://bit.ly/1XVqFe9 APPLE (PRODUCT)RED iPad Air 2 Smart Case - http://bit.ly/1XVqGyu BEATS BY DR. DRE (PRODUCT)RED Solo2 Headphones - http://bit.ly/1UuiaGT BOTTLETOP (PRODUCT)RED Kristina Bag - http://bit.ly/1T4aN9V BOTTLETOP (PRODUCT)RED Kibe Belt - http://bit.ly/1pl2cTF CHOCOLATE(RED) Elijah Berle Skateboard Deck Designed by Sage - http://bit.ly/1QgqcjD FATBOY (PRODUCT) RED Waynecooler - http://bit.ly/1KYpDMz FATBOY (PRODUCT) RED Snacklight - http://bit.ly/1pl2EkR FATBOY (PRODUCT) RED Junior Bean Bag - http://bit.ly/1OIliI6 FATBOY (PRODUCT) RED Cooper Cappie and Edison the Petit - http://bit.ly/1KYpSHt FATBOY (PRODUCT) RED Original Bean Bag - http://bit.ly/1oT36H6 FRESH (PRODUCT) RED SUGA(RED) Lip Treatment Sunscreen SPF 15 - http://bit.ly/1TMLzg8 GIRL (PRODUCT) RED Kenny Anderson and Mike Carroll T-Shirt - http://bit.ly/1WSehdL GIRL (PRODUCT) RED Kenny Anderson Skateboard Deck - http://bit.ly/1T4bSOT GIRL (PRODUCT) RED Birdcage T-Shirt /http://bit.ly/1nc35fD GRETSCH (PRODUCT) RED Bono Signature Guitar - http://bit.ly/1Lqxja9 HEAD (PRODUCT) RED Racquet Dampener - http://bit.ly/1XVweJn HEAD (PRODUCT) RED Monstercombi Bag - http://bit.ly/1KYtLMw HEAD (PRODUCT) RED Club Bag - http://bit.ly/1Qns6Al JONATHAN ADLER (PRODUCT) RED Tomato Pop Candle - http://bit.ly/1T4bX4Z LE CREUSET (PRODUCT) RED Spatula - http://bit.ly/1ScLjG4 LE CREUSET (PRODUCT) RED Cookware Set - http://bit.ly/1Qnsoag LE CREUSET (PRODUCT) RED Oval Dutch Oven - http://bit.ly/1RAq52O LE CREUSET (PRODUCT) RED Heart Ramekins - http://bit.ly/1T4c2Ww MOLESKINE (PRODUCT) RED Pen - http://bit.ly/2169DtA MOLESKINE (PRODUCT) RED Luggage Tag - http://bit.ly/1ScLK38 MOLESKINE (PRODUCT) RED Notebook - http://bit.ly/1VN7KRi MOPHIE (PRODUCT) RED Powerstation Reserve - http://bit.ly/1KYuOvX MOPHIE (PRODUCT) RED Powerstation - http://bit.ly/1T4ca8x MOPHIE (PRODUCT) iPhone 6 Juice Pack Air - http://bit.ly/1KYuZaA MOPHIE (PRODUCT) iPhone 5 Juice Pack Air - http://bit.ly/24x8FLB MOPHIE (PRODUCT) iPhone 4 Juice Pack Air - http://bit.ly/1QguUy0 PAPERLESS POST (PRODUCT) RED Stamps - http://bit.ly/1oJwJKk (RED) ADO(RED) Onesie - http://bit.ly/1QQfX97 (RED) ALBUM DANCE (RED) SAVE LIVES Presented by Tiesto - http://bit.ly/1TLiY9J (RED) ALBUM DANCE (RED) SAVE LIVES 2 - http://bit.ly/1nc6kDU SQUARE (PRODUCT) RED Reader - http://bit.ly/1OIrbF0 TELCEL CLARO Mobile Devices - http://bit.ly/1OIrkbI WOLFNOIR (PRODUCT)RED Kiara Sunglasses - http://bit.ly/1ThWBu5 WOLFNOIR (PRODUCT)RED Hathi Sunglasses - http://bit.ly/1RAsJpg

Our Mission

(RED)'s Vision: To make the right to tomorrow, a reality for everyone.

More info

(RED) harnesses the power of people and companies to help fight AIDS. When you choose to buy (RED) a portion of the profits goes to HIV/AIDS programs. To date, over $465 million has been generated with 100% of the money going to work on the ground. 90 million people have been impacted through Global Fund programs that (RED) supports.

Our Company Overview

(RED) was created by Bono and Bobby Shriver in 2006 to engage millions of people in the greatest challenge of our time – the fight to end AIDS in Africa where 2/3 of the world’s estimated 37 million people with HIV/AIDS live. We work with the world’s most iconic brands and organizations to develop (RED)-branded products and services, that when purchased, trigger corporate giving to the Global Fund. These contributions are then invested in HIV/AIDS programs in Africa, with a focus on countries with high prevalence of mother-to-child transmission of HIV.
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